In 2022, I completed the Content Marketing certificate that taught how to develop a strategic process for creating high-quality content, create a long-term plan to identify and achieve content goals and implement the latest SEO tactics to increase organic traffic.
In 2022, I completed the Email Marketing certificate that centered on analyzing email metrics to conduct A/B testing, discover email campaign automation tactics, and create compelling email copy, content, and design for increased audience attention.
In 2022, I completed my Google Ads Display certificate. This course shows how to develop a Google Display strategy with wider company marketing plans, ensure a Display marketing plan is in alignment with the digital marketing budget, and translate a vision for online marketing into a coherent digital marketing strategy.
In 2022, I completed my Google Analytics 4 certificate. This course shows how the latest generation of Google Analytics can take measurement strategy to the next level.
In 2021, I completed the Inbound Marketing certificate that centered on creating content that educates and nurtures leads through their buyer’s journey, offering relevant content and lead nurturing experiences to leads and customers, and optimizing marketing processes using automation strategies and AI tools.
In February of 2021, I completed an SEO Training Course that centered on building sustainable traffic for business growth. Throughout this course, I also learned how to evaluate and improve a website’s SEO, how to build backlinks to a website at scale, how to calculate the number of links a web page needs to rank on page one of Google and much more!
In February of 2021, I completed a Graphic Design Essentials course. Throughout this course, I learned about the fundamental concepts of graphic design and how to use them to create simple graphics, a course taught by experts at the Digital Marketing Institute.
In October of 2021, I completed my Google Analytics for Beginners certificate. This course shows new users how to create an account, implement tracking code, and set up data filters. I learned how to navigate the Google Analytics interface and reports, and how to set up dashboards and shortcuts. This course also demonstrated how to analyze basic Audience, Acquisition, Behavior reports, and set up goals and campaign tracking.
Katie Davidson 