My Resume

Digital and Traditional Marketing Strategist

katelyndvdsn@gmail.com    |    (909) 680-1592 |     www.katie-davidson.com

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PROFESSIONAL SUMMARY

Results-driven marketing leader with 5+ years of experience growing brands, audiences, and revenue. Proven track record of scaling social media following to an increased 5,000+ followers in under a year, boosting conversion rates to 15+ %, and doubling company revenue through data-driven campaigns. Skilled in brand building, digital strategy, and market expansion.

TECHNICAL SKILLS

  • Marketing Tools: Google Ads, Meta Ads Manager, Mailchimp, SendinBlue, SEMrush, Slicktext, GoogleMyBusiness, Sprout Social, Hootsuite, Google Drive, SocialPilot
  • Design & Web: Canva, WordPress, Adobe Acrobat, CapCut, GoDaddy
  • Analytics & SEO: Google Analytics, Off-site SEO Management, SEMrush
  • Other: AI Tools, American Sign Language (3 years of study), Square Business

PROFESSIONAL EXPERIENCE

Director of Marketing
 Real Estate Essentials Brokerage | Mar 2024 – Dec 2025

  • Drove 105% brokerage revenue growth (2024–2025) by executing multi-channel marketing strategies that boosted visibility and lead generation.
  • Developed and launched an integrated marketing portal, providing 250+ agents with on-demand branding, social media, and email campaign tools to increase efficiency and sales productivity.
  • Designed and implemented recruitment campaigns that increased agent count by 35% in one year, fueling company expansion into new markets.
  • Monitored campaign analytics and lead pipelines to optimize ROI, reducing acquisition costs and improving conversion rates by 15+ %.
  • Oversaw marketing budgets of $100,000+ and production timelines, ensuring on-time delivery of campaigns and events.

Director of Marketing
 Real Estate Essentials on Air | October 2024 – Dec 2025

  • Launched and managed all marketing for Real Estate Essentials On Air, creating company branding, designing logos, and growing social media presence from 0 to 4,000+ followers across platforms within one year.
  • Supported company expansion into new markets and grew real estate agent membership for the TV show from 0 to 60+ in the first year through targeted marketing and outreach.
  • Coordinate with talent and guests for appearances and interviews.
  • Manage all pre-production and post-production logistics and ensure seamless communication.

Communications Coordinator
 Louisville Healthcare CEO Council (CEOc) | Apr 2023 – Nov 2023

  • Managed social media content and analytics for three organizations (CEOc, Aging2.0, and Health Career Lab), increasing engagement and reach across Instagram, Facebook, LinkedIn, and Twitter by 40%.
  • Executed targeted digital campaigns that increased attendance at the Aging2.0 OPTIMIZE Global Conference from 100 (2022) to 400 (2023).
  • Assisted in redesigning 2 websites, improving user experience, and information accessibility for partners and stakeholders.
  • Directed global email campaigns via Mailchimp to an audience of 50,000 and produced daily marketing collateral to support brand consistency.

Junior Account Manager
 High10 Digital Marketing Agency | Jan 2022 – Feb 2023

  • Managed client relationships and monthly performance reporting.
  • Developed and implemented tailored marketing campaigns across print and digital platforms.
  • Produced weekly content for social media, web, and branding initiatives.
  • Led community service initiatives, organizing quarterly volunteer events.

EDUCATION

University of California, Riverside— B.A. in Media Studies
Member of Sigma Kappa Sorority